Portfolio

As a project for the Google Data Analytics Certificate, this analysis examined 12 months of Cyclistic bike share trip data across 3.7 million cleaned rides to understand how casual riders and annual members use the service differently. I recommend a phased UX research strategy starting with jobs to be done interviews, moving into evidence based segmentation, and using those findings to build a campaign that will resonate.

Wells Fargo faces growing pressure from fintechs and neobanks offering digital-first experiences. The client specifically asked us to identify how Wells Fargo can build deeper, more meaningful relationships with Gen Z across channels, content, and brand experience — supported by primary and secondary research.

IBM's Unified Messaging eXperience (UMX) team sought to evaluate the contact module's Scheduler form. Research aimed to uncover usability and perception issues to inform design enhancements that could improve it's completion rates.