<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Venisha Henry - UX Research]]></title><description><![CDATA[Venisha Henry - UX Research]]></description><link>https://venishahenry2.wixstudio.com/portfolio/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 06 Nov 2026 02:21:14 GMT</lastBuildDate><atom:link href="https://venishahenry2.wixstudio.com/portfolio/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[From Data to Decision: Why Cyclistic Needs UX Research, Rather than a Campaign]]></title><description><![CDATA[As a project for the Google Data Analytics Certificate, this analysis examined 12 months of Cyclistic bike share trip data across 3.7 million cleaned rides to understand how casual riders and annual members use the service differently. 

I recommend a phased UX research strategy starting with jobs to be done interviews, moving into evidence based segmentation, and using those findings to build a campaign that will resonate.]]></description><link>https://venishahenry2.wixstudio.com/portfolio/post/from-data-to-decision-why-cyclistic-needs-research-before-a-campaign</link><guid isPermaLink="false">6a1f1306d7053c3c7ea28637</guid><pubDate>Fri, 05 Jun 2026 01:59:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bd04a_72f4c17c063f44d0ae49409c25a0f6e4~mv2.png/v1/fit/w_638,h_514,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Venisha Henry</dc:creator></item><item><title><![CDATA[Wells Fargo: Redesigning the Gen Z Banking Experience]]></title><description><![CDATA[ Wells Fargo faces growing pressure from fintechs and neobanks offering digital-first experiences. The client specifically asked us to identify how Wells Fargo can build deeper, more meaningful relationships with Gen Z across channels, content, and brand experience — supported by primary and secondary research.]]></description><link>https://venishahenry2.wixstudio.com/portfolio/post/wells-fargo-redesigning-the-gen-z-banking-experience</link><guid isPermaLink="false">6983e2ee889819a51f0af705</guid><pubDate>Wed, 04 Mar 2026 21:42:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bd04a_5d48409b06c84d99b4136fc7d7fd2751~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Venisha Henry</dc:creator></item><item><title><![CDATA[IBM Scheduler: Moderated interviews and data analysis]]></title><description><![CDATA[IBM's Unified Messaging eXperience (UMX) team sought to evaluate the contact module's Scheduler form. Research aimed to uncover usability and perception issues to inform design enhancements that could improve it's completion rates.]]></description><link>https://venishahenry2.wixstudio.com/portfolio/post/ibm-scheduler-moderated-interviews-and-data-analysis</link><guid isPermaLink="false">6997b6617b02767d86662e69</guid><pubDate>Fri, 20 Feb 2026 22:24:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bd04a_761ade3a35ff4250897626d552443d7d~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Venisha Henry</dc:creator></item><item><title><![CDATA[Nationwide Financial Menu: Card Sort &#38; Moderated Interviews]]></title><description><![CDATA[Nationwide wanted to ensure the site’s labeling system aligned with how financial professionals search for information and products.]]></description><link>https://venishahenry2.wixstudio.com/portfolio/post/nationwide-financial-menu-card-sort-moderated-interviews</link><guid isPermaLink="false">6983c953889819a51f0ac52d</guid><pubDate>Wed, 04 Feb 2026 22:33:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bd04a_40fbaaafeeca4ae0856de9aa1a5f16aa~mv2.png/v1/fit/w_1000,h_956,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Venisha Henry</dc:creator></item><item><title><![CDATA[IBM's Chat Analyzer: Concept Testing]]></title><description><![CDATA[IBM sought to increase both awareness and adoption of the Chat Transcript Analyzer—a tool that surfaces trends from thousands of customer support chats. ]]></description><link>https://venishahenry2.wixstudio.com/portfolio/post/ibm-s-chat-analyzer-concept-testing</link><guid isPermaLink="false">6983c92d0b2d097f708c0385</guid><pubDate>Wed, 04 Feb 2026 22:33:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bd04a_5d99aa70de6d417c95dc3a1bff7b0c1c~mv2.jpeg/v1/fit/w_640,h_640,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Venisha Henry</dc:creator></item><item><title><![CDATA[IBM Partner Plus: Moderated Interviews]]></title><description><![CDATA[IBM wanted to determine whether to continue investing in expensive and time-consuming graphics or switch to generic stock photography for their Partner Plus experience.]]></description><link>https://venishahenry2.wixstudio.com/portfolio/post/ibm-partner-plus-moderated-interviews</link><guid isPermaLink="false">6983c67aa5b6c1a5c987d427</guid><pubDate>Wed, 04 Feb 2026 22:22:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bd04a_4c978712fe744a319e152dbd70c64134~mv2.jpg/v1/fit/w_344,h_226,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Venisha Henry</dc:creator></item></channel></rss>